The number 67

 

The number 67 became a viral internet meme in early 2025, popularized on TikTok and Instagram, often signifying playful nonsense or a reference to rap and basketball, linked to the height of players like LaMelo Ball (6'7") and a Skrilla song, all evolving into a shout of recognition or enthusiasm, sometimes even banned in schools because of its overuse by Generation Alpha.

This video explains the origin of the "67" meme and how it went viral on social media.

The phrase originated from the hook of the 2024 drill song "Doot Doot (6 7)" by rapper Skrilla. The term gained popularity in video edits featuring professional basketball player LaMelo Ball, who is 6 feet, 7 inches tall. 

The meme was further spread through:

Viral videos: A clip of a boy (now known as the "67 Kid") yelling the phrase at a basketball game went viral and is widely considered the face of the meme.

Hand gesture: Users often pair the term with a gesture where both palms face up and move alternately up and down, as if weighing two items.

Pop culture integration: Athletes like LaMelo Ball and Paige Bueckers have used the term in interviews, and video games like Fortnite and Overwatch 2 have added "67" emotes.